The world’s first two-way trading screen that will revolutionize fine wine trading around the globe has been launched by Bordeaux Index, one of Europe’s largest fine wine merchants.
LiveTrade is the only internet trading platform that guarantees both buying and selling prices for 60 of the world’s top wines and allows bids from private individuals as well as trade. This is a significant improvement on the current market broking screen Liv-ex, which does not allow private individuals to bid, nor does it list both selling and buying prices on all wines displayed.
Gary Boom, managing director at Bordeaux Index, explains: “In a world where an estimated £5 billion worth of fine wine is for investment trading, existing services are frankly not good enough. Investors want to know instantly how much their wine is worth and how much they can buy / sell for. And they want constantly updated information.
“LiveTrade is unique as it gives investors, both private individuals and trade, actual prices on a comprehensive list of the world’s top wines that can be traded immediately without having to further contact a broker. It creates a single point of call, making trading, in a variety of currencies, more straightforward and less time consuming.”
Boom adds: “Wine trading is one of the oldest world markets; it shouldn’t rely on yesterday’s prices but on values that can be achieved today. Once investors have used LiveTrade, they won’t want to go anywhere else.”
LiveTrade has just launched and already the response has been impressive. Boom reports that he knows of several City investment houses that are using LiveTrade as a screen for daily trading. “And so they should,” he says. “Bordeaux Index has a reputation for innovation and making wine selection simple, so it isn’t surprising that we have introduced a system that will revolutionize fine wine trading around the globe.”
To register for the free new service, or for more information, visit www.bordeauxindex.com.