Barefoot Cellars has a new community outreach program that really made an impression on me. It’s a You-Tube based campaign, embracing social media. In fact, I like it so much, next week at Vinitaly I am presenting on a panel with other social media types (i.e. Alder Yarrow of the wine blog Vinography) and showcasing the campaign as one of the right ways to utilize social media in the business world.
See the 3rd video below for Austinite Andy Ramirez’s video (the one I am embedding in my presentation) – this is a great tool for companies large and small and I applaud Barefoot cellars and their mother company, E&J Gallo, for this giant step toward community engagement with their Soles of the Year project.